How to nail your Black Friday Instagram ads

Black Friday is the most anticipated shopping event of the year, and as a business owner or marketer, you don’t want to miss the opportunity to maximise your sales. With the right strategy, Black Friday Instagram Ads can be a game-changer for your business. In this comprehensive guide, we’ll explore what Instagram ads are, and most importantly, share the top tips to help you make the most out of your Black Friday Instagram Ads campaigns.

What Are Instagram Ads?

Before we dive into the tips, let’s start with the basics. Instagram Ads are paid promotional content that businesses create and post on Instagram to reach a larger and more targeted audience. These ads can take various forms, including photo ads, video ads, carousel ads, stories, and more. On Black Friday, Instagram Ads become an invaluable tool for businesses looking to boost their sales. These are our top tips to maximise your sales from Black Friday Instagram Ads:

  1. Invest in Design
  2. Start your campaign early
  3. Monitor the important metric
  4. Experiment with different ad formats
  5. Retarget customers who have looked at your products
  6. Be mobile-first

Top Tips to Increase Sales from Black Friday Instagram Ads

1. Invest in Design

The first rule of effective Instagram advertising is to make your ads visually appealing. Instagram Ads should be eye-catching and convey the essence of the deals you’re offering. High-quality images and graphics are a must. Use bold, attention-grabbing visuals that resonate with your brand and the Black Friday theme. 

The best way to create high-quality images is by working with a graphic designer. You can find and work with thousands of vetted and qualified freelance graphic designers on PeoplePerHour.

2. Start your campaign early

Timing is crucial when it comes to Black Friday Instagram Ads. While Black Friday itself is the big day, your campaign should kick off well in advance. Start building anticipation at least a few weeks ahead. Use teaser ads to create excitement and give your audience a sneak peek of what’s coming. This pre-Black Friday buzz will have potential customers eagerly awaiting your Black Friday deals.

3. Monitor the important metrics

To measure the success of your Instagram Ads campaign, you need to keep a close eye on key metrics. Track metrics such as click-through rates, conversion rates, and engagement. Are your ads driving the expected traffic and sales? Hiring a Social Media Analyst, or looking at Instagram’s built-in Insights can provide valuable data to gauge your campaign’s performance. This will help you adjust and optimise your strategy. 

4. Experiment with Different Formats 

Black Friday presents a unique opportunity to get creative with your Instagram Ads. Experiment with various ad formats to see which ones resonate best with your audience. Use videos to showcase your products in action, create engaging Stories that tell a visual story, and mix in-feed ads with carousel ads to display multiple product options. Diversifying your ad formats can help you capture the attention of different types of Instagram users – this is where an Instagram marketing expert can really help!

5. Retarget Customers Who Have Looked at Your Products

Retargeting is a powerful strategy for Instagram Ads. Many users will browse products on your site, but not make a purchase right away. Use Instagram’s retargeting capabilities to show ads specifically to people who have visited your website or interacted with your Instagram profile. Remind them of the incredible Black Friday deals they’ve explored, and entice them to complete their purchase.

6. Be Mobile-First

Instagram is a mobile app first and foremost. Despite it having a desktop presence, almost all of Instagram’s traffic comes from mobile users. This means your Instagram Ads need to be optimised for mobile viewing. Ensure your ads are responsive, load quickly, and look stunning on smaller screens. Pay special attention to mobile design and user experience to capture the attention of users scrolling through their Instagram feeds on their smartphones.

Unleash the Potential of Black Friday Instagram Ads

Black Friday Instagram Ads can be a game-changer for your business. When executed effectively, they have the power to boost sales and grow your brand. In summary, invest in visually appealing design, start your campaign early to build anticipation, closely monitor key metrics, experiment with different ad formats, leverage retargeting, and optimise your ads for a mobile-first experience.

As the Black Friday shopping frenzy approaches, start planning and implementing your Instagram Ads strategy right away. With these tips in your arsenal, you’ll be well-prepared to make the most of this exciting shopping season. Harness the potential of Instagram Ads to elevate your Black Friday sales to new heights.